Interesting, Lindsey. I'm finding so many teams still pretend BANT is enough, when situation + timing data is what actually drives conversion.
Love how you’re combining static and behavioral signals into real-time clusters. That’s the unlock. Not another generic ICP spreadsheet.
Feels like we’re entering a new GTM era where data fluency is becoming a core sales skill—and ops leaders like you are building the playbook in real-time.
We’ve been experimenting with situation-tagged outbound—intent spikes + job changes—and seeing a 3–4x lift in meetings booked.
Can’t wait for the deep dives—this is where RevOps is heading, and you’re 10 steps ahead. Subscribed.
Interesting, Lindsey. I'm finding so many teams still pretend BANT is enough, when situation + timing data is what actually drives conversion.
Love how you’re combining static and behavioral signals into real-time clusters. That’s the unlock. Not another generic ICP spreadsheet.
Feels like we’re entering a new GTM era where data fluency is becoming a core sales skill—and ops leaders like you are building the playbook in real-time.
We’ve been experimenting with situation-tagged outbound—intent spikes + job changes—and seeing a 3–4x lift in meetings booked.
Can’t wait for the deep dives—this is where RevOps is heading, and you’re 10 steps ahead. Subscribed.